The Calligraphy Biz Starter Guide Course
Quick-launch your profitable calligraphy side business, so you can start:
- bringing in extra income each month
- doing a craft you love, and
- becoming stronger & freer as an entrepreneur... for life!
... from the Harvard lawyer turned million-dollar creative entrepreneur behind Crooked Calligraphy (that's me... Shinah 🙋🏻♀️)
Including an exclusive LIVE online bootcamp, happening October 22-30, 2023:
... to help you launch your profitable calligraphy product in time for the holidays!
❗Doors are currently closed❗
Join the waitlist and get my "45 Ways to Make Money with Calligraphy" PDF for free
Now tell me if this sounds familiar?👇
You've been dreaming of getting paid for your calligraphy...
Maybe you've:
- been working passionately on your craft and you finally (kinda) feel ready to share
- made birthday cards for coworkers and everyone always loves them
- gotten your first sale (*cough-to-your-sister-cough*), and you want to build on that exciting momentum..
...mostly you want more creativity and freedom and money in your life, and you KNOW that a calligraphy side business could make that possible for you.
You LOVE the calligraphy, but oooomg... the business part feels SO. DAMN. INTIMIDATING.
- I mean, how do you even "put yourself out there" and find customers when the thought of getting rejected makes your mouth go dry?🥴
- What even is the difference between business permits v. licenses and will the IRS come find you if you don't fill out the right forms??😨
- How the hell do you "niche down" when you have no idea what will even sell?? 😱
🤦🏻♀️ Oh lordy, I remember feeling this exact same way (and I was a goddamn corporate lawyer).
I had ZERO business background or training, and in five years, I built my company from $0 to almost $1 million in annual revenue.
👉 And you know how I did it? By learning to focus on the stuff that matters and stop overthinking all the rest.
So let's do this together!
Introducing
The Calligraphy Biz Starter Guide Course
Three core trainings and dozens of recorded "live chats" where I share my experience and advice on:
- potential revenue streams
- finding clients
- networking & pitching yourself
- building your portfolio
- DIY branding & photography
...and the right mindset to stick with the ups and downs of business to reach your ultimate goals!
"SET UP YOUR BIZ" TRAINING
I use my legal and biz background to explain how to set up your business finances & permits in the most efficient way. So you don't waste time and money and keep cool with the biz police (👈 don't exist, but feels scary anyway)!
"GROW YOUR BIZ WITH INSTAGRAM" TRAINING
Posting on Instagram every day feels exhausting, right? I teach you the strategy I used to grow to 80K+ followers with real connection and no burnout. Learn how to optimize your profile, batch content & write compelling captions.
"PRICE YOUR CALLIGRAPHY" TRAINING
Maximize profits with my concrete, numbers-based framework to price any calligraphy job. 2-hour training includes actual hourly-rate calculations, suggested pricing and tips on how to invoice so you actually get paid!
Plus, tangible bonus resources to inspire ACTION:
The Ultimate Creative Business Starter CHECKLIST!
The 44-item detailed to-do list I wish I had when starting my business.
- Keeps you focused on the exact "to-do" items you need, so you don't waste your time.
- Guides you through a "beta launch" so you can start selling in DAYS (not months)
- Covers everything from legal permits to email and social-media marketing
"Launch Your Profitable Product" BOOTCAMP
A 7-day step-by-step action guide to help you launch your first or next product in a way that actually SELLS:
- How to choose and price an in-demand product that makes you profit
- How to talk about your product in a fun and compelling way, without "icky" sales tactics
- How to take photos, set deadlines, set-up payment... basically all the nitty gritty details you DON'T want to figure out all by yourself.
Total value = $1997
for this launch only
USD $497
(and then the price will go up!)
❗Doors open Oct 16, 2023❗
Join the waitlist and get my "45 Ways to Make Money with Calligraphy" PDF for free
"I am only halfway through the Biz Starter Guide Course and I booked my first gig just by applying Shinah's advice! If you're on the fence, just do it! You will be SO glad you did!"
- Diana Tesla
What's our business philosophy?
- DOABLE: Business is NOT reserved for people with a degree or special "talent". It's a SKILL that can be learned by anyone willing to show up and put in the work.
- IMPERFECT: You don't need shiny branding or a 5-year business plan to go out there and just start selling! In fact, the quickest way to become better is to learn from messy first-hand experience.
- PERSONAL: You don't have to fit yourself into a mold to build a successful business! In fact, the more you bravely show up as yourself, the more customers will connect with you.
💪 In the end, it's not about the extra money you can make, it's about the person you BECOME to get there. Learning that you have control over your financial future is guaranteed to make you a more empowered, courageous, confident person.
OUR BUSINESS QUICK-LAUNCH SYSTEM:
ONE: Pick a Product and Practice Selling
Share a clear & specific product with your network, practice pricing & marketing, and start to build awareness & a customer base.
TWO: Get Minimum Systems in Place
The bare minimum business name, permits, financial tracking, and payment collection systems you need for now (don't waste time or money on anything more!)
THREE: Refine your Brand & Offerings
Add complementary products and services to create a more cohesive brand, reach out to potential connectors & customers, continue building awareness, and refine your pricing.
👉
Our bootstrap approach ensures that you focus on what's most important - how to make actual SALES.
Because, if we're being honest, agonizing over the right banner for your Etsy shop is EASIER than actually practicing the SKILL of putting yourself out there, marketing your products, and finding clients. So let's do it together!
DOORS CURRENTLY CLOSED:
What exactly do I cover?
Below are the actual timestamps from the training videos so you can see allllllll the info I provide =)
Making Your Biz Official
1:30 - Choosing the right Name
11:15 - Getting Legally Registered
- Sole Proprietor vs. LLC vs. S-Corps
- Taxes & registrations
- Business Insurance
42:08 - Managing Your Finances
- The bare minimum you need
- Recommended software
- Sales Tax
Using Instagram to Grow
0:00 - Your goals & audience
- What to focus on INSTEAD of vanity metrics
17:45 - Optimizing your Profile
22:55 - Creating Consistent Content
- Content Buckets & Posting Schedule
- Engaging, quality content
45:31 - Captivating Captions
53:46 - Stories & DMs
Pricing Your Calligraphy
- 1:30 - Mindset
- 21:00 - Calculating Your Unique Pricing Foundation & Hourly Rate
- 41:10 - Suggested Minimum Prices & Expert Guidance
- 1:17:40 - Dealing with discounts, friends & family, barter, exposure
- 1:22:22 - Invoicing & Contracts
Biz Chats
Recordings of live chats + Q&A on important topics like:
- Your Calligraphy Business Vision
- Potential Revenue Streams
- Networking to Find Clients
- Building Your Portfolio
- Pitching Yourself
- Mindset, Fear & Reaching Your Goals
A 7-day step-by-step action guide that we'll walk through TOGETHER in a live group, so you can ditch the perfectionist over-thinking and finally launch a product that SELLS. Including:
Pre-Recorded Daily Lesson Videos (20-30 mins each)
Day 1 - Pick your Product
- The "Clear, Unique & Doable" Formula
Day 2 - Price your Product
- With interactive "profit calculator" spreadsheet
Day 3 - List your Product
- With low, medium, and high tech options so you can take orders & payment
Day 4 - Plan your Product Launch
- Map out exact weeks to build anticipation, take orders, fulfill, ship and deliver by the holidays
Day 5 - Market your Product
- Learn simple sales psychology and plan out exactly what you'll post each day, to boost profits
Day 6 - Photograph your Product
- Learn to take great photos with your phone, to entice and inform your potential customers
Day 7 - Set Goals & Track your Sales
- Determine your sales and growth goals, so you can learn from your launch
Community, Live Support & Accountability for 2 Weeks
Daily Emails & Assignments
- So you know exactly what to do each day
3 Live Q&A Sessions w/ Shinah
- Wed (10/25), Fri (10/25) & Mon (10/30) at 12pm pacific time via Zoom
Calligraphy Business Owner Community
- Exclusive FB Group where you can share ideas, ask questions and get help from fellow students
Interactive "Launch Plan" Workbook
- With targeted questions, charts & calendars so you can plan out your entire launch
This is the ONLY time we'll be running this live.
After October 30, 2023, the "Launch Your Profitable Product Bootcamp" recordings will live inside the Calligraphy Biz Starter Guide Course so you can access it again anytime you need to plan another launch!
🙋🏻♀️Why should you listen to me anyway?
Because I've been exactly where you are right now.
I'm Shinah! I spent ten years in corporate law - which means I was a complete people-pleaser and rule-follower...
Back in 2015, I knew I wanted some kind of creative business, but I had NO IDEA how to start one.
I had ZERO business training and ZERO start-up money (in fact, I had over $100K in law school debt that I still had to pay off...)
So I bootstrapped my business - learning as much as I could from free resources & paid classes, talking to every businessperson I knew, spending hours learning DIY branding & photography & websites.
Within 5 years, I had made my first million dollars in annual revenue as a full-time calligrapher and calligraphy teacher.
Entrepreneurship has given me a gorgeous life. I've spent 6 years and hundreds of thousands of dollars building my knowledge & experience.
And I want to give you the shortcuts I wish I had.
FAQs
Does this information still apply if I'm outside of the U.S.?
Absolutely! 95% of what I teach in the Calligraphy Biz Starter Guide are generally-applicable business and marketing principles, such as how to speak to your ideal audience, choose the most effective products, set prices that lead to the most profits, take great photographs, etc.
In the "Making Your Biz Official" training, I do focus on my experience specifically in California, U.S.A. So, if you happen to be starting a business in California, you'll get more specific examples from my own business journey. But the overall principles and frameworks will still be very helpful in getting you legally set-up to do business in your own state or country.
Do I have to show up live to any of the trainings or is it all pre-recorded?
Everything is pre-recorded and available through an exclusive course website, so you can access it anytime, anywhere. You get access to all of the materials as soon as you enroll (even if you're on a payment plan), so you can dive in right away.
How long will I have access to the course?
Once you purchase, you get lifetime access to the course videos and worksheets. Which means, as long as the exclusive course portal is available, you can log in at any time. And if we ever choose to discontinue the course portal, we'll give students ample time to download all videos and worksheets so you have permanent access.
Is my purchase refundable?
Due to the digital nature of our products, we cannot offer refunds once the course materials have been accessed. I truly believe in the value of this course, but please keep the refund policy in mind before purchasing.
What our students are saying:
I'm so glad I decided to invest with Shinah.
I would have waited months to launch my business. Now, I made my first two sales and have a solid plan for growth.
- Jessica Young
I already made back the investment.
I was nervous about investing the money in myself, BUT I'M SO GLAD THAT I DID.
Not only have I made back the money, I feel like I am much more prepared to take this business into the next part of my journey.
- Nicole L.
I would recommend it to anyone
who's thinking about pursuing a calligraphy business. I got all of the tools I needed to get started.
- Mara Buhrmeister
Y'all, it has everything you need.
[This course] shows you how to get registered, make it legal, even how to choose a name. I was even able to get an EIN and use it for my taxes this year. It's been so helpful and has eased my anxiety as far as everything that needs to get done, especially administrative stuff.
- Sher Pierre
I used to think the world of business wasn't open to me.
I binged the whole course in a day and took notes and it helped me to figure out what type of business I want to open as well as the next steps. And it was so encouraging... no one else in my family owns a business, so it used to feel so intimidating, but I'm finally doing it!
- Stacie Nomura
There is no better way to become a boss then by learning from THE BOSS herself!
This course helped me learn how to make the world of calligraphy business seem less like a fairy tale and more like a reality that is mine for the taking if I work for it. Thank you for everything you do Shinah!
- Rosa Veliky
Priceless.
I am not a business-savvy person AT ALL, but Shinah is so relatable and makes the dream of owning a creative business into a reality. She made this scary and daunting task into something achievable.The confidence and competence her guidance provides is priceless.
- Taylor Nicole
Vital practical help.
While [she] offers the practical help you would expect, such as pricing projects for clients, Shinah's invaluable mentorship on accountability and mindset was the gamechanger I didn't know I needed.
- Dani Brush
Valued At = $1997
for this launch only
USD $497
(and then the price will go up!)
❗Doors currently closed❗
Join the waitlist and get my "45 Ways to Make Money with Calligraphy" PDF for free
It was absolutely worth it...
I didn't want to learn business piece-meal, like a YouTube tutorial here, a freebie there. I wanted structure and everything in one place. I just got my first calligraphy job and it pays VERY WELL, like I'm shocked.
- Nikki Davis
"But, Shinah, $497 is a lot of money."
Not when you see how much revenue you can make with a calligraphy business!👇